I know it sounds hyperbolic to you because it sounds that way to me. Nonetheless, the work I do with my clients allows me to make such a claim: 3-hours of coaching with me and they leave with a clear vision for their business, and some times for themselves. My method is really very simple.
The typical service consists of 3 one-hour sessions over 3 consecutive weeks, same day of the week, same hour of the day.
The first session starts with the client presenting themselves and their business, after which I present the ROKC™ Methodology which states:
Businesses exist because they own and/or control a asset that be used in a product/service that provides customers with a competitive advantage, that is it reduces their uncertainty of achieving some task. Businesses survive because they puts in place processes and manage risks in such a way as to produce an excess of value to be reinvesting in their future.
The remainder of the session focuses on helping the client understand how ROKC applies to their business.
The client usually leaves with a head full of ideas that challenge the way they understood their business up until then. Their homework for the week is to integrate this new paradigm into their everyday way of thinking and identify the asset underpinning the business.
The second session is dedicated to verifying the asset the client has identified by exploring the different alternatives available to them. Often enough we are able to agree on one before passing on to the next stage which involves evaluating its market strength and potential. After all, not all assets are as strong as they were when the company was first established.
Some assets depreciate through use, while others lose value from competition and others are simply weak by nature. In any case, the evaluation is always based on the asset’s ability to provide the customer with a competitive advantage. All assets are only as valuable as their ability to reduce a specific customer’s uncertainty of achieving a specific task, in a specific market. In the ROKC method, we argue that competitive advantage is customer-defined.
The client leaves this second session with a firmer grasp of the requirements to evaluate its asset’s strength within the market conditions they know so intimately as well as the company’s value proposition.
In the third session, we review and revise the asset and the competitive advantage to insure alignment before taking a look at how the business can develop both in its market and new ones. Thus, the client completes their 3 hours of ROKC training with a clear vision of their path.
Of course, not all clients are able to identify the asset that underpins their business’s raison d’être. These are often smaller, customer-facing businesses that depend almost entirely on the founder’s talents, or personal attributes. In these cases, the second and often a good part of the third hours are dedicated to identifying what makes them, as individuals, different from anyone else in their market. In this case, it is they who are the asset and not a tangible or intangible asset on the company balance sheet. For these businesses it is simply a question of maturity; they are still young and can scale over time as this personal asset gets reinforced and strengthened by other assets the company either buys or develops. Nonetheless, they leave with a clear vision of the path they want to follow as well.
So, if you have 3-hours over 3 consecutive weeks, on the same day, at the same time, and want to be a better leader, contact me for an appointment. Some clients are so satisfied with the ROKC methodology that we enter into a long-term relationship that continues weekly.
Although I am American, I have worked almost all over the world. I am familiar with how business is conducted in many countries and in those I do not know you can coach me. I speak English, Italian and French fluently; a very basic Spanish. With Skype we can work anywhere in the world, however I am in New York City and meeting face-to-face is always nicer. Let’s talk soon.