Good article with lots of information. I just don’t agree with the basic premise of AirBnB standardizing a service that is rendered by thousands of people around the globe.
AirBnB’s success comes from making an inefficient market, that of the occasional room rental between individuals, fun and efficient. Any incursion into the more traditional market with entrenched players means adding the complexities and costs of laws and regulations. No individual can deal with them in a cost effective manner. And AirBnB cannot do it in their place across thousands of jurisdictions in a cost effective way either.
AirBnB should not lose focus and do what it does very well.