Are You Your Key Component?

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Let’s face it, history and philosophy and politics and economics and religion are all intimately intertwined. At ROKC, we focus primarily on the principle that property – what the business owns and/or controls – is the bedrock on which businesses are built. And for the most part this is historically true.

However, there is also the off the chance that we are at an historical turning point. It is our view that once an individual’s basic needs are satisfied they can aspire to a more fulfilling existent. Over numerous years of working with leaders across the world we have come to the conclusion that the ultimate expression of humanity of expression of the self. Not an easy thing to do. And leaders – with their qualities and defects – are truly good examples of people who are able to express their essence to the fullest.

When we think of business, we start with an asset that is owned and/or controlled that brings your customers a competitive advantage, makes their lives less uncertain. All the processes and risk management a business engages in to make their key component available to customers is the means. So if we transpose this model to the individual then we can make the case that who the individual is, their essential being, is their key component and all the decisions they make about schooling, work, friends, significant others,… is like the busy part of a business. They are┬áthere to make those essential qualities that the customer values available to them.

There is an enormous amount of research to support this thesis so we won’t go into it here. However, this framework should help you to gain a number of insights into yourself and your life that are quite revealing.

Likewise, there is a stupendous opportunity upon us. Using “Big Data” not for the benefit of the few but for the many. Employing the techniques of big data, it might be possible to unlock a new perspective on our individual selves such that each one of us becomes our own means of production. By mastering ourselves we can bring our own personal sense of being to a customer base that values us and compensates us for being who we are. Fascinating! No?


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