Business leadership focuses on consumption

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Today’s Harvard Business Review article When Marketing is Strategy by Niraj Dawar bears a striking resemblance to my own 2011 article in which I analyze how business in the developed world has shifted from an emphasis on the production of goods and services to their consumption. In his article, Mr. Dawar, does an excellent job – certainly more eloquently than me – of analyzing this new perspective.

Interestingly, he echoes my own point of view that business leaders are still, too often, mired in an industrial revolution mindset.

“Yet business strategy continues to be driven by the ghost of the Industrial Revolution, long after the factories that used to be the primary sources of competitive advantage have been shuttered and off-shored.”

A mindset that is no longer as relevant as it used to be.

I highly recommend both articles.


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