Google European Anti-Trust Settlement


It seems to me this settlement seeks to level the player field between Google and its competitors in the search results business instead of protecting consumers from any real wrong-doing.

Europe already has stronger privacy laws than the US which is a good way of protecting the consumer so it makes more sense to increase those laws making the use of the information harvested by Google or any other search engine more difficult to use thus less valuable.

It may be worthwhile recalling search engines only use advertising as a way of monetizing the business but with the rise of “Big Data” it is the data itself that will provide most of the enterprise value. It may be time to reorient this discussion to where it is today’s way of creating value, not yesterday’s.

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