Krista Donaldson, CEO of D-Rev, a not-for-profit product development company, asks:
How do you ensure that needed technology gets to the customers who need it so that it improves their lives?
Three principles ensure that the technology gets to the right people :
- The product needs to be world class. On the par, or better than, the best product on the market.
- The product needs to be user-centric, even user obsessed. Not just for the end-user but everyone who interacts with the product.
- The product needs to be market-driven. That is affordable and valued by a customer who uses it.
This approach nicely reflects the ROKC phase Transformation Process you can learn more about by buying a copy of our publication. Buy it now by clicking on the link in the sidebar.
Listen to this very exciting TED talk to learn how D-Rev designed an $80 prosthesis for people earning $4 a month.