In business, 1+1 does not equal 2

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When we are in elementary school, our teachers tell us 1+1=2 and that makes sense to us. We can count on our fingers and toes, counts beads, count friends, whatever we do we come up with the same result. It is a tangible and consistent result. In the same way, 2+2=4. No matter what we do we always come up with the same result. This is great because no matter who you are or where you come from we can all agree on this facts: 1+1=2.

However, from a business perspective this is not true. Business people don’t even want this to be true. For people in business 1+1 equals any number you want as long as it is at least 2.

I know, this sounds absurd. It isn’t. Just don’t tell my elementary school teach, or my accountant. Here is why.

Business is about creating value for your customers. Whatever activities the business engages in each one of them seeks to be greater than the sum of the parts. How much greater is question of perception.

How much does 1+1 make in your business?


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