ROKC Outperforms McKinsey


Had the pleasure of listening to this interview about McKinsey strategy development and find that it is over complicated. Chris Bradley and Angus Dawson do a good job of promoting McKinsey services but focus too much on the operational aspects of strategy and not enough on what drives a business’s competitive advantage. For example, in defining a strategy data and analytics should not be used as they are both operationally issues.

Where ROKC does agree with them is with determining strategy at a market level. It is only at this level that it is possible to evaluate the competitive advantage of a key component.

By focusing on generating returns on the asset that provides the business with its competitive advantage in the market in which it operates leaders can maintain the flexibility of action that today’s competitive markets impose thus changing strategies without diminishing the value of the company.

To learn all about the ROKC methodology Click here