1. What is your key component? The key component is the business’s proprietary asset that gives it a competitive advantage.
2. How big is the competitive advantage? Is your a business an innovator or a disruptor?
3. Have you or can you create a community of user? Does anyone give a hoot?
4. Can you do this profitability?
If you can’t answer these four questions your business is not viable. Get out and start something else.