The ROKC Method

ROKC Outperforms McKinsey

Had the pleasure of listening to this interview about McKinsey strategy development and find that it is over complicated. Chris Bradley ...
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Updating & Revising Your Key Component

A key component is the asset a company owns or controls that gives it a competitive advantage in the market ...
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Business models do not provide a competitive advantage, key components do!

In their recent article, Amazon Constantly Audits its Business Model (Harvard Business Review, November 15, 2013), Karan Girotra and Serguei Netessine of INSEAD, seem ...
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What is your key component?

I know. This sounds like a lame question but it really isn't. In over 20 years of working for and ...
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Move over old key component

The importance of this article, By Noon, These Two Will Have Brought In Another Half a Million More Dollars, by ...
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Is the Key Component the same as the Unique Selling proposition?

A recent reader of "ROKC, Leadership built on the Return On Key Component" wrote: "I browsed the book a bit, ...
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Why measure business performance by a return on key component and not on the competitive edge the key component provides?

A few people who have read ROKC, Leadership built on the Return On Key Component have asked this question so ...
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The First Questions I Ask Any Business

1. What is your key component? The key component is the business's proprietary asset that gives it a competitive advantage ...
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Time for a clarification. What is the ROKC approach?

Yesterday, I had a long talk with a potential client about what ROKC can do for them. Probably too long ...
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Business is now about consumptive resources

Business is about resources; their efficient use to produce the goods and services consumer want and/or need. Economics is essentially ...
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