The Uncertainty Model

Process vs Product

Traditionally, when we talk business we look at a product. The product can be anything from a mousetrap to a ...
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Disruptive Company Mythology

Disruptive companies are a journalistic myth attributed to those businesses that devise a business model that extends an established market ...
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Are you a Dragon slayer?

A very dear friend of mine sent me with wonderful video, The Secret To Happiness, by Arthur Brooks, President of ...
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Would you buy a product that is over 90% defective?

Many businesses employ significant resources on quality. Undoubtedly, many names pop into your mind when reading the word "quality", like: ...
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Communicating With Customers

In the ROKC approach to business we do our best effort to break a business down into its component parts: ...
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Competitive Advantage clearly defined

Excellent synopsis. Makes me want to read this book,The End of Competitive Advantage: How to Keep Your Strategy Moving as ...
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Business leadership focuses on consumption

Today's Harvard Business Review article When Marketing is Strategy by Niraj Dawar bears a striking resemblance to my own 2011 ...
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Is the Key Component the same as the Unique Selling proposition?

A recent reader of "ROKC, Leadership built on the Return On Key Component" wrote: "I browsed the book a bit, ...
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Business is now about consumptive resources

Business is about resources; their efficient use to produce the goods and services consumer want and/or need. Economics is essentially ...
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