Yesterday, I had a long talk with a potential client about what ROKC can do for them. Probably too long a talk but I do what I need to do.
ROKC is based on the historic business perspective: you, or your business, owns and/controls an asset that provides a competitive advantage in the market in which it operates. It is on this competitive advantage that a economic activity can be built. This is simply a potential to be exploited through proper leadership.
Buy and read ROKC, Leadership built on the Return On Key Component, available at amazon, in hardcover and kindle formats.