Time for a clarification. What is the ROKC approach?

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Yesterday, I had a long talk with a potential client about what ROKC can do for them. Probably too long a talk but I do what I need to do.

ROKC is based on the historic business perspective: you, or your business, owns and/controls an asset that provides a competitive advantage in the market in which it operates. It is on this competitive advantage that a economic activity can be built. This is simply a potential to be exploited through proper leadership.

Buy and read ROKC, Leadership built on the Return On Key Component, available at amazon, in hardcover and kindle formats.


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